The Estate Towel

The Estate Towel is designed specifically for dogs, not adapted from human bath towels. Crafted from 100% cotton terry with a subtle directional pile, it absorbs water efficiently while standing up to everyday use.

Calm in colour and considered in design, it’s made to dry fur quickly, wash well, and belong naturally in the home, not be hidden away.

• Designed for dogs and fur, not skin

• 100% cotton terry

• Directional pile for efficient absorption

• Generous size: 140 × 70 cm

• Durable and washable for everyday use

• Calm, practical colours

• Made to live comfortably in the home

Why Sir Frederick is different

Most dog towels prioritise function over design, or design over practicality.

Sir Frederick towels sit in between. They’re made from natural cotton terry, sized properly for dogs, and designed with restraint so they feel at home in everyday spaces.

Colours

• Olive: A deep, earthy tone chosen to disguise dark fur, moisture, and everyday wear.
• Oat: A soft neutral designed for lighter fur, to feel clean, calm, and at ease in the home.

Care instructions

Machine washable.
Designed for frequent use and everyday washing.